to the "honesty corner." Let's start with a
The chasm between Small Market broadcasting and
Rated/Major Market Radio is widening by the day.
The Broadcast Trade Organizations and Publications
are so myopically slanted toward the major operators,
that news, information and solutions for independent
owners is almost nonexistent.
2. Radio's worst enemy are "radio people" who
continue to delude themselves into believing the
sham numbers, statistics, and projections that
come out of the Trade Organizations, Publications
and Industry Consultant/Bloggers. Bad information
is worse than no information.
3. Radio's competition is no longer newspaper,
TV, or other radio stations in their DMAs, it
is the tsunami of new media delivery systems that
are taking larger and larger pieces of the advertising
and media user pie, leaving radio with the crumbs.
4. If radio does not make significant changes
to adapt and become full-service multimedia companies
that are the conduit for news, information, deals,
discounts, and community in the markets they serve,
they will lose relevance in the next five years.
5. Radio's reluctance to change, adapt, and innovate
has already forced Millennials and Generation
X (the valuable 18-35 audience) to look elsewhere
for their music, entertainment, information, and
How's that for honesty?
Small Market Multimedia Alliance has been
created to help open discussion, identify problems,
and find solutions to these, and countless other
problems facing Small Market Broadcasters today.
here's some good news…
Market Radio, because of its ability to Super-Serve
the communities in which they do business, can
adapt more quickly than their Large Market cousins.
With planning, focus, and common sense (as well
as prudent use of their recourses), Small Market
Radio can become the hub of everything that is
important to the markets they serve, while building
relevance for the coming decade.
we have to start by admitting to a very difficult
reality; your terrestrial radio business
is only going to be PART of your business model
in the future…and will gradually lose significance
as new and existing delivery systems mature.
is going to happen…and the sooner you begin adapting,
the better off you will be in the next five years.
Small Market Multimedia Alliance begins with
communication. Each week, a new topic will be
discussed, with moderated comments allowed. The
conversation will be frank, with real solutions
outweighing the critical analysis.
is FREE to existing Access NTR clients, and
available for a moderate price ($50 every 6 months)
to everyone in the broadcast/multimedia business.
General articles will be available to everyone,while
solutions and strategies will be password protected
IT BEGINS WITH YOU SIGNING UP
TO RECEIVE THE EMAIL NOTICES,
WHEN NEW CONTENT IS POSTED.
Out The Form Below to Join the Revolution...
the number below, or email us for a Free
It is the first step toward building a multimedia future
for your company.